In the commercial there is a mother and daughter sitting outside in a hammock on a nice sunny day. The girl says "Mommy you have such pretty eyes, and beautiful hair". The mother smiles and replies, "So do you!". The little girl then says..."EWW WHAT'S THAT" and points at the skin tag. Then they do their whole product spiel.
In my opinion this is a really strange commercial. They make you feel all good with having a nice happy setting and believable characters. There's a cute little girl, they are smiling and everything. Then they drop the bomb. They make the mother feel all inadequate by picking on her blemishes. In turn, the viewer of this commercial will feel self-conscious and then they will feel that they need this product so they can get rid of their skin tags and feel normal. That's how I view it. I'm not an expert on how advertising works. I don't know if it's a good way of selling their product and helping people stop being self conscious about their blemishes, from an advertising standpoint. I must read more about the advertising biz. I want to get inside the heads of the people who make these ads. For now I must observe until I have a greater knowledge about that sort of thing.
P.S. here's said commerical:
